How Can Gamification Help You to Improve Business Results?

If I were to tell you 10 years ago that you'll be able to make a good living playing video games in 2020, you would think that is madness. It would be like a dream.


This is now a reality. Today, gaming has become so relevant that you can make millions as a professional e-sports player; take Kyle Giersdorf, the internet sensation who brought a whopping $3 million prize home after winning the championship in the mobile game Fortnite.


Even if you are not good enough to compete professionally but have a TV personality, you can also make a decent living from playing video games as a streamer.


An expert streamer can expect to earn up to $5,000 per month depending on their content and the subscribers.



It is clear that games have evolved to become an activity that can earn you more than many traditional jobs.


The question is how can businesses profit from this? How can organisations not in the game industry benefit from games?


It is clear that most, if not all of us, love games of some kind, and there is a way to incorporate the entertainment value of games into a company’s products and services.


This is known as gamification.



What is Gamification?